OLIVER has been named In-House Agency of the Year by Campaign for its partnership with media network The Guardian. The Guardian’s in-house team, led by Creative Director Sam Jacobs and Head of Copy Rae Stones of OLIVER, also scooped Campaign’s coveted Creative Team of the Year award.
Since 2016, OLIVER and The Guardian’s in-house studio have spearheaded creativity while celebrating two decades of independent journalism. In 2021, it launched major campaigns for Covid-19, The Guardian’s 200th anniversary, the relaunch of the newspaper’s Saturday magazine as well as COP26. The studio won over 50 creative effectiveness awards and accolades throughout the year.
Campaign said: “OLIVER met the challenge of creating a brand campaign around the bicentenary which didn’t feel overly self-congratulatory, head-on. The result was a celebration of the history and the impact of 200 years of progressive journalism, and which importantly talked to the challenges which lay ahead. The team created a campaign positioning The Guardian as one of the world’s original challenger brands, born from a need for facts, challenging journalism and new ideas, and which remains as strong now as it did back in 1821.”
OLIVER’s U-Studio, in partnership with Unilever, took the Silver for In-House Agency of the Year. “Following the success of 2020, where U-Studio saw 45% growth, the UK team continued to thrive in the post-pandemic world”, Campaign said.
The business has seen steady success, winning Digital Network of the Year in 2020, and being shortlisted in 2021 for both Customer Engagement and Digital Innovation Agency of the Year.
Read more about this year’s ceremony here