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The Modern Creative ~ How can brands maintain creativity, originality and authenticity yet harness the power of AI based solutions in 2022?

Our final webinar of 2021 was a great way to end off this years series. 

Our panel included Vineet Raheja, Head of Creative at ITV, Rod Sobral, Global Chief Creative Officer at OLIVER and Gemma Poesaste, Business Strategy Director at OLIVER. 

With AI, the challenge is in how brands achieve the speed and automation they want, while also giving customers consistently positive experiences that engage with them. However, this is easier said than done.

Structuring teams so that AI can empower the creative process is key, especially nowadays with multi-channel approaches to marketing and vast swathes of data that pour in as a result. Specialists are needed to harness these insights and work alongside creatives.

Fundamentally, brands need to understand that human talent is the heart of a successful campaign. No matter how useful AI can be it cannot offer the winning elements that enable marketers to engage with customers on an emotional level.

Strike the balance and maintain your brand’s authenticity. Therefore, get the specialists who possess the knowledge to build and run these AI-supported teams is paramount.

You can read a full round up of the webinar HERE.

Watch the full webinar here

Take a look at our previous webinars

Travel and Leisure, locked-down – the TOP 10 marketing problems solved

Hosted by Chris Woodward, Managing Director of OLIVER, our guest speakers included Tiffany Misrahi, Vice President of Policy & Research at World Tourism & Trade Council, Eoghan Slye, Senior Vice President at American car rental company Hertz, and Laura Miller, Head of Marketing at UK holiday-makers Away Resorts.

Exclusivity vs Accessibility: 5 Top Marketing Trends for Luxury Brands

Hosted by Chris Woodward, Managing Director of OLIVER, our guest speakers included Louis Westphalen, Global Head of Digital Marketing at Breitling, Omar Dacosta-Shahid, co-founder at Cred & Culture, Dr Martina Olbert, Founder and CEO at Meaning.Global and Yves Le Breton, Director, Global Client ecommerce at Inside Ideas Group.

The new agile brand: a no-nonsense approach to speed, effectiveness and growth in 2022

Hosted by Nick Myers, Head of Planning at OLIVER, our guests included Amanda Colpoys, Business Agility Coach and Consultant; David Newton, Global Consumer Strategy and Creation Leader at Philips and Chloe Couper, Marketing Practitioner and the Head of Pet Marketing at the Direct Line Group.

Sign-up to find out about upcoming webinars

Our global hubs and offices

London

151 Rosebery Avenue
London
EC1R 4AB

+44 (0)20 3 142 3500

London@oliver.agency

Amsterdam

Amsterdam Atrium
Strawinskylaan 3051
1077 ZX Amsterdam

Amsterdam@oliver.agency

Bournemouth

Holland House
St Paul’s Place
BH8 8GG

Bournemouth@oliver.agency

China

3rd Floor
888 Huashan Road
Shanghai

China@oliver.agency

Dubai

Sheikh Khalifa Bin Zayed Road
Burjuman Business Tower
18th Floor

Dubai@oliver.agency

Dublin

Unit 2, Lee Road
Glasnevin
Dublin 11

Dublin@oliver.agency

Erlangen

Bahnhofplatz 6
Erlangen 91054
Germany

Erlangen@oliver.agency

Hong Kong

5/F Central Plaza
18 Harbour Road
Wan Chai

HongKong@oliver.agency

Istanbul

Büyükdere Cad. No: 201
Levent Loft Residence D: 132
34394 Levent

Istanbul@oliver.agency

Johannesburg

PPI House
9a Sturdee Avenue
Rosebank
2196

Johannesburg@oliver.agency

Kuala Lumpur

Surian Tower, Level 4,
Unit 4.1, 1, Jalan PJU 7/3,
Mutiara Damansara, 47820 Petaling Jaya, Selangor

KualaLumpur@oliver.agency

San Francisco

95 Bluxome Street
94107

SanFrancisco@oliver.agency

New York

578 Broadway FL 7
New York NY 10012

NewYork@oliver.agency

Paris

Saint Lazare
26-28 rue de Londres
75009

Paris@oliver.agency

Prague

Building G
BB Centrum
140 00 Prague 4
Michelska Street

Prague@oliver.agency

Sao Paulo

Alameda Santos, 1000
5h floor – Sao Paulo
01418-902

SaoPaulo@oliver.agency

Singapore

46 Kim Yam Road,
The Herencia
#03-19 Singapore
239351

Singapore@oliver.agency

Toronto

160 Bloor St E
Toronto
ON, M4W 3R2

Toronto@oliver.agency

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