The world’s premium in-housing and future marketing event

Sponsored by Adobe

September 14 2022

    • 09:30 –
      09:40 EDT

      Welcome to The Inside Track, Day One | With Kristi VandenBosch

    • 09:40 –
      10:10 EDT

      Winning Over the Modern Consumer in Today’s Evolving Digital Economy | With Crystal washington

      Leading futurist Crystal Washington, opens The Inside Track, discussing the importance of brand purpose and how to deliver an organization’s goals authentically to consumers, creating a business-to-consumer relationship rooted in trust

    • 10:15 –
      10:35 EDT

      Fireside Technology in Service of Creativity: How Future-Tech Can Support Brands and Their Inside Teams | With Mark D’Arcy & Stephanie Praterik

      Join Facebook’s former creative chief as he outlines the modern relationship between technology and creativity, the ‘how-tos’ of building tech-led creative teams internally, as well as the best examples of great marketing being driven by brand tech.

    • 10:40 –
      11:00 EDT

      Marketing Evolution: From Art & Science to Meaning & Data | With Mauricio Ferreira

      This session, hosted by Microsoft’s Mauricio Ferreira, looks at how businesses like Microsoft are taking a purpose-driven approach to data in order to evolve their tech-based marketing ecosystems and bring meaning to modern consumers.

    • 11:05 –
      11:20 EDT


    • 11:20 –
      12:05 EDT

      “Creating at the speed of culture” – a relevant or redundant mantra for brands? | With Bernado Andrada, Xanthe Wells & Karin Onsager-Birch

      Join Bernardo Andrada leading a panel discussion delving into the new experiences and different expectations of digitally mature audiences and what this means for brands. Does every brand need to move at the speed of culture?

    • 12:10 –
      12:30 EDT

      The Future’s Electric: How Cadillac is steering towards a sustainable future | With Melissa Grady Dias

      Join Melissa Grady Dias, Chief Marketing Officer of Cadillac who will deep dive into a shared vision of Cadillac/General Motors’ sustainable future – and the huge opportunity that stands before the company to develop.

    • 12:35 –
      13:05 EDT

      The blueprint to building a best in class in-house agency | With David Lee

      Ever wonder how Squarespace produces creative work that rivals the top creative agencies? Join David Lee, Chief Creative Officer at Squarespace to learn the tips, tricks and traps to building the foundation of a creatively driven in-house agency for the future.

      • 13:10 –
        13:55 EDT


      • 13:55 –
        14:05 EDT

        Welcome Back | With Peter Kuhn

      • 14:05 –
        14:30 EDT

        committing to a new vision in unchartered times | With Kieran Donahue

        Join Kieran Donahue, Chief Marketing Officer at IHOP who will share the secrets of how to build a modern marketing engine and modernize a brand at the same time.

      • 14:35 –
        14:55 EDT

        Planning to Win: A Radical Re-Imagination of Marketing | With Christi Geary & Kristi VandenBosch

        Bayer Consumer Health, a century-old company, embarked on a 3-year plan to fundamentally re-set its marketing capability in North America, and create a culture obsessed with world-class activation in every channel. Join Christine Geary, Vice President Omni Marketing, to find out more.

      • 15:00 –
        15:30 EDT

        Evolving Your Impact – Prioritizing Inclusivity in Your Marketing and Beyond | With Cristina Costa

        Join diversity champion, Cristina Costa, who will discuss how brands can align their marketing with strong D, E &I company Values sitting at its core.

      • 15:35 –
        16:00 EDT


      • 16:00 –
        16:20 EDT

        Where Are the Creatives?” – The Marketing Industry’s Greatest Challenge | With Amir Guy

        Creativity is a precious commodity: possibly the only non-incremental driver of growth. Amir Guy will discuss where to find new talent that can generate world-class ideas and execute world-class content.

      • 16:25 –
        17:15 EDT

        Why Brands Must Flex And Change Their Marketing Model – Lessons In Digital Transformation & Innovation | With Lubomira Rochet

        Day One closes with Lubomira Rochet, who is joined by OLIVER’s U.S president Kristi VandenBosch as they discuss how marketing organizations across the world are optimizing their digital channels to help them gain efficiency, value, and innovation.

      • 17:20 –
        17:30 EDT

        Closing Remarks from OLIVER | With Kristi VandenBosch

September 15 2022

  • 08:00 –
    08:10 BST

    Welcome to The Inside Track, Day TWO | With Simon Martin

  • 08:10 –
    08:55 BST

    What does the marketing ecosystem of the future look like? | With Simon Martin & Rachel Hatton

    Day Two opens with Simon Martin and Rachel Hatton as they discuss how businesses must innovate fast and be future fit, as marketing operations are more important to organizational success than ever before.

  • 09:15 –
    09:45 BST

    adapting for net-zero. how can marketing step up? | With Lucy Usher, Laura Swinton & Rob McFaul

    Join host Laura Swinton for a panel discussion on how marketers can bridge the gap and become more sustainable on a journey to achieve net zero.

  • 09:50 –
    10:10 BST

    THE FUTURE OF COLLABORATION, CONTENT AND AGILE TEAMS presented by Adobe | With Iona Walters & Alison Scorgie

    This session hosted by Iona Walters from Adobe, will delve into the future of creative collaboration and the rising prevalence of content automation.

  • 10:15 –
    10:35 BST

    How In-House Marketing Ecosystems Can Accelerate A Brand’s Growth | With Paul Alexander & Sharon Whale

    Join Barclays’ Paul Alexander and host Sharon Whale as they provide insights on how in-house solutions can accelerate growth and drive efficiency for brands.

  • 10:40 –
    11:10 BST


  • 11:10 –
    11:55 BST

    MAXIMIZING CREATIVITY (HOW INTERNAL TEAMS CAN MAKE WORK MORE VALUABLE) | With Julia Arenson, Dino Myers Lamptey, James Cross & Richard Stainer

    Join our esteemed panel who will discuss how some of the best creative teams are thriving in a world that’s more complex than ever. How are brands maximizing the value of their creative ecosystem?

  • 12:00 –
    12:20 BST

    Creating The Change – Brands & Authentic activism | With Cephas Williams

    Brands are being called to get conscious, get real and get effecting change. But how do they take a stand internally in order to actually make a difference externally? Putting the “active” in brand activism and making purpose truly holistic are just some of the challenges being faced. Cephas Williams looks at the advancement that’s needed within businesses today, as well as how to empower people to make the right change right now.

  • 12:25 –
    13:10 BST

    inclusive communications & marketing for hyper-diverse audiences | With Anna Koklanakis, Sonoo Singh, Ally Owen & Sagina Shabaya

    Join Sagina Shabaya who is hosting a timely panel discussion on why diversity, inclusion, and belonging are increasingly becoming more important to the customers brands serve.

  • 13:15 –
    13:55 BST


  • 13:55 –
    14:05 BST

    Welcome back | With Sharon Whale

  • 14:05 –

    14:50 BST


    Join Yves Le Breton and Founder of AllBright, Viviane Paxinos, as they explore how marketing for Web3 will evolve in 2022 and beyond. What are the shifts that marketers will need to make to their e-commerce strategies to keep customers close and the competition at bay?

  • 14:55 –
    15:40 BST

    Marketing in a privacy-first era – the advertising landscape of the future | With Nick Myers, Pete Markey & Lynzi Ashworth

    Want to know more about the potential of data to build brands from the ground up? Join this session to gain insight into what is needed to become a genuinely data-driven marketer and learn the role data plays in transforming businesses.

  • 15:45 –
    16:15 BST


  • 16:15 –
    17:00 BST

    in-housing the metaverse for brands | With Perla Bloom, Peter van Jaarsveld & Adam Abu Nab

    This session hosted by Adam Abu Nab, will delve into how brands can fit in and stand out in the Metaverse and what marketers need to know, to get ahead.

  • 17:05 –
    17:50 BST


    Join the closing talk of the event from LADBible as Anna-Lee Bridgstock (Director of Data, Intelligence and Planning) shares fresh insights on how brands can use data to create content that people really want and spark cultural change.

  • 17:55 –
    18:10 BST

    Closing Remarks from OLIVER | With Simon Martin