Welcome to The Inside Track, Day TWO | With Simon Martin
What does the marketing ecosystem of the future look like? | With Simon Martin & Rachel Hatton
Day Two opens with Simon Martin and Rachel Hatton as they discuss how businesses must innovate fast and be future fit, as marketing operations are more important to organizational success than ever before.
adapting for net-zero. how can marketing step up? | With Lucy Usher, Laura Swinton & Rob McFaul
Join host Laura Swinton for a panel discussion on how marketers can bridge the gap and become more sustainable on a journey to achieve net zero.
THE FUTURE OF COLLABORATION, CONTENT AND AGILE TEAMS presented by Adobe | With Iona Walters & Alison Scorgie
This session hosted by Iona Walters from Adobe, will delve into the future of creative collaboration and the rising prevalence of content automation.
How In-House Marketing Ecosystems Can Accelerate A Brand’s Growth | With Paul Alexander & Sharon Whale
Join Barclays’ Paul Alexander and host Sharon Whale as they provide insights on how in-house solutions can accelerate growth and drive efficiency for brands.
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MAXIMIZING CREATIVITY (HOW INTERNAL TEAMS CAN MAKE WORK MORE VALUABLE) | With Julia Arenson, Dino Myers Lamptey, James Cross & Richard Stainer
Join our esteemed panel who will discuss how some of the best creative teams are thriving in a world that’s more complex than ever. How are brands maximizing the value of their creative ecosystem?
Creating The Change – Brands & Authentic activism | With Cephas Williams
Brands are being called to get conscious, get real and get effecting change. But how do they take a stand internally in order to actually make a difference externally? Putting the “active” in brand activism and making purpose truly holistic are just some of the challenges being faced. Cephas Williams looks at the advancement that’s needed within businesses today, as well as how to empower people to make the right change right now.
inclusive communications & marketing for hyper-diverse audiences | With Anna Koklanakis, Sonoo Singh, Ally Owen & Sagina Shabaya
Join Sagina Shabaya who is hosting a timely panel discussion on why diversity, inclusion, and belonging are increasingly becoming more important to the customers brands serve.
LUNCH
Welcome back | With Sharon Whale
CONSUMER ENGAGEMENT – BUILDING A NEW RELATIONSHIP WITH CONSUMERS IN THE WORLD OF WEB3 | With Yves Le Breton & Viviane Paxinos
Join Yves Le Breton and Founder of AllBright, Viviane Paxinos, as they explore how marketing for Web3 will evolve in 2022 and beyond. What are the shifts that marketers will need to make to their e-commerce strategies to keep customers close and the competition at bay?
Marketing in a privacy-first era – the advertising landscape of the future | With Nick Myers, Pete Markey & Lynzi Ashworth
Want to know more about the potential of data to build brands from the ground up? Join this session to gain insight into what is needed to become a genuinely data-driven marketer and learn the role data plays in transforming businesses.
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in-housing the metaverse for brands | With Perla Bloom, Peter van Jaarsveld & Adam Abu Nab
This session hosted by Adam Abu Nab, will delve into how brands can fit in and stand out in the Metaverse and what marketers need to know, to get ahead.
HOW LADBIBLE MERGED CREATIVITY, DATA & INTELLIGENCE TO ACHIEVE CONTENT PEOPLE WANT | With Anna-Lee Bridgstock
Join the closing talk of the event from LADBible as Anna-Lee Bridgstock (Director of Data, Intelligence and Planning) shares fresh insights on how brands can use data to create content that people really want and spark cultural change.
Closing Remarks from OLIVER | With Simon Martin
