As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not. A view from Gideon Spanier.

Outsourcing versus in-housing. Businesses have long wondered, which is better?Determining this, however, isn’t that simple. OLIVER has compiled the following list of pros and cons to help businesses determine in the first instance if in-housing is the right solution for them and their brand.

Chris Gorell Barnes departs to launch impact investment fund.