OLIVER’s carbon-negative NFT

As the world’s only company to exclusively design, build and run in-house agencies for brands, OLIVER has been built on disruption. ‘New’ is a place the company calls home.  

With the rise of the non-fungible token (NFT), the newest addition to the marketing landscape, OLIVER spotted an opportunity to build the brand’s position within a new creative landscape, showing some of the biggest brands in the world the potential of NFTs.    

The solution

OLIVER’s creative team partnered with a specialist immersive artist to help bring their idea to life, creating the beautiful NFTree artwork in virtual reality using Tilt Brush by Google. To authenticate every single one of OLIVER’s blockchain-based tokens, the company’s NFTree used the eco-friendly, proof-of-stake blockchain, Polygon.

The NFTree was minted with the eco-friendly, proof-of-stake blockchain called Polygon. For every NFT that OLIVER gave to clients in the virtual world, OLIVER planted a tree in the real world – making each NFTree carbon negative. 

For every NFTree OLIVER gave in the virtual world, the company planted a tree in the real one. It was the perfect way to send gifts in line with OLIVER’s Ad Net Zero commitments, as well as being the perfect token of appreciation to the company’s staff ~ all 3500 of them ~ and 250 clients globally.

The challenge

This was a chance to show global brands that NFTs could be made without harming the environment. In doing so, OLIVER could help brands move into an exciting new space, while showing itself to be the partner of choice for NFT creation.  

In keeping with Ad Net Zero pledge, creating the world’s first carbon-negative NFT was an achievement the company was eager to accomplish.  

The results

 Since our NFTree was minted:

  • We have generated 11 new business leads
  • We have seven new NFT briefs in the pipeline
  • Converted four live NFT projects worth £12 million
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