OLIVER’s in-house team wanted to continue WestJet’s reputation as a relevant brand and, in doing so, highlight affordable air travel.
WestJet’s in-house agency knew that customers valued the airline’s playful and humorous nature, so it was crucial that this be maximized.
Comedy through comparison was the tool of day, and what better way to highlight WestJet’s affordable air travel than by poking fun at the most exclusive form of travel: space flight.
This led to the latest 2022 April Fool’s Day campaign ~ WestJet-X: We do space now.
campaign included a fully-fledged website, a social campaign (across Twitter, Facebook and Instagram) and video; WestJet’s CEO (who actually has a doctorate in astrophysics), Alexis von Hoensbroech, was also brought into the campaign for the company’s April Fool’s press release