Exclusivity vs Accessibility: 5 Top Marketing Trends for Luxury Brands
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Here’s a snapshot of what you missed: the latest luxury consumption patterns from Louis Westphalen, Global Head of Digital Marketing at Breitling…
Dr. Martina Olbert, Founder and CEO at Meaning.Global
Special guest: Recognized by Forbes as the ‘global authority on brand meaning’, Dr. Martina Olbert is the author of The Luxury Report 2019on Redefining The Future Meaning Of Luxury
Dr. Martina Olbert is a brand meaning expert, humanist, futurist, business thinker, consumer psychologist, and social scientist on a mission to redefine the role of meaning in business. She is also a speaker, author and cultural commentator. Her insights and commentaries are regularly featured in global media publications such as Forbes, BBC, Newsweek, WARC, Vogue Business, Luxury Daily, and others.
Omar Dacosta-Shahid, co-founder at Creed & Culture
Omar Dacosta-Shahid is a co-founder at Creed & Culture, a diversity and inclusion agency connecting brands with the world’s faiths and cultures, a Forbes 30 under 30 and a former journalist for the Times, Guardian and Independent where he wrote about Religion, Politics and Music.
Louis Westphalen, Head of Digital Engagement and eCommerce, Breitling.
Louis is the Head of Digital Engagement and eCommerce at Breitling, having joined in 2017. At Breitling, Louis dedicates his time to implementing digital transformation for the brand and supercharging eCommerce within the Digital & IT Department. Previously, Louis was Director of Watch Sales at Hodinkee, the preeminent resource for modern and vintage wristwatch enthusiasts, where he built and led their eCommerce offering of watches.
Yves Le Breton, Director Global Client eCommerce, Inside Ideas Group
Prior to joining IIG as the Director of Global Client eCommerce, Yves spent 25 plus years working for global CPG companies like Estée Lauder, L’Oréal, La Prairie (Beiersdorf) and Revlon, always with a sharp focus on international and new channel development. Yves has been extensively involved with ecommerce since 2000, when he was one of only a handful of people in the Online Group at Estée Lauder. Since then, he’s helped many brands build and run successful digital businesses
Chris Woodward, UK Group Managing Director, OLIVER
Chris is the UK Group Managing Director of Inside Ideas Group (IIG) businesses, managing the flagship brand OLIVER as well as Adjust Your Set, Dare and Aylesworth Fleming. Chris continues to drive ‘fame, growth and purpose’ for all brands, overseeing the Group’s long-term commitment to purpose-driven work.
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