Tag Archive for: marketing

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OLIVER’s NFT One Year On | OLIVER

With the rise of the non-fungible token (NFT), the newest addition to the marketing landscape, OLIVER spotted an opportunity to build the brand’s position within a new creative landscape

Simple but Festive Holiday Campagin | OLIVER

With the rise of the non-fungible token (NFT), the newest addition to the marketing landscape, OLIVER spotted an opportunity to build the brand’s position within a new creative landscape

OLIVER holding company kicks-off the new year with a new name ~ The Brandtech Group

OLIVER's holding company kicks-off the new year with a new name ~ The Brandtech Group

The Modern Creative: Helping marketers to cut through the noise and speak to their customers with AI

Much has been said of artificial intelligence (AI) platforms’ intention to make brands’ life easier.The challenge, then, is how brands can achieve the speed and automation that they want using AI, while giving customers consistently high creative experiences.

The Future of High Street Retail According to Banks | OLIVER

How do you become the retail marketer with the upper hand? Surprisingly, you can look at what banks have done. Since First Direct became the first bank to be fully telephone and internet-based in the 90s, banks have been innovating online and with privacy-driven technological innovations.

Rules for Brand Survival | OLIVER

In an increasingly fast world, technology and customer intimacy lie at the heart of brand survival. Here we highlight how ensuing brand relevance is key to evolutionary success.
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